You reward them they are effective to stimulate the level of efforts of what the quality of the performance and better are used with ackward tasks of what with attractive and interesting tasks (p.319). The competition, one another strategy of common motivation, so is spread out in the schools (for example, note systems, efforts for survey of mounts of money, sports, musics) that we question if is appropriate and desired to introduce deliberately competitive elements you add in the reading programs. When creating a structure to stimulate the reading, we want that all the participants are winning. The competition creates losers, as well as creates winners. The possible losses in the autoconfiana and the autoconceito of a student as a reader and as member of the community of the classroom raise serious questions on the competition as a strategy of motivation in long stated period. The third common form of extrinsical motivation is to call the attention for an ability as to the one the reading, which can help the students to satisfy necessities current and to help them in future occupations or all its life. The use of concrete examples, ' ' likely and memorveis' ' , that they apply the reading to the situations of the real life and the use of models that demonstrate the applications of the real life, are very useful (Good and Brophy, 1987, p.320). PRINCIPLES TO STIMULATE AND TO ENCOURAGE to the READING Any structure to motivate readers must involve for the little four prerequisite basic ones (Good and Brophy, 1987). Initially, the environment of the classroom must be apoiador: ' ' The professor must be a patient, encouraging person, that he supports the efforts of learning of the pupils. The pupils, in turn, must themselves be felt insurances to take intellectual risks, because they know that they will not be embarrassed or they will be criticized in case that they commit one erro' ' (p.310).