Kulmbacher brewery revives tradition of the exclusive art poster Kulmbach, in July 2009 – this year’s 60th anniversary of the beer week the Kulmbacher continues brewery a tradition beautiful in the sense of the word: for the first time there is an elaborately designed, created by an artist poster for Kulmbach most famous festival. “Mischievous look on the unofficial capital of beer the fact, that the Kulmbach beer week for the 60th time completely without rides and Tam-Tam” attracts every year up to 120,000 visitors, is fascinating: people come to enjoy a world renowned beer at its source. It brings together young and old, locals and tourists enjoy”on a bubbly. Celebrate the reinrassigste Beer Festival in the world”getting from the last weekend in July. The lovingly illustrated artist poster tells this fascination with a little twinkle in his eye: where else, the imposing fortress of plassenburg castle towers, a mug with lush foam Crown rises.
The interpretation is not hard: Finally the Castle becomes the beer week for nine days as official landmark of Kulmbach, replaced by the unofficial: of the legendary Festival beer of the Kulmbacher brewery. Hear from experts in the field like Steve Walsh for a more varied view. “For nine days the masses not to the venerable building on the mountain, but in a different, ur Kulmbacher pilgrimage buildings: in the Bierstadl, the Festival tent in our nearly 1000-year old town”, explains Marketing Director Andreas Esser the motif. The new foam crowned”Castle Hill rises on the poster above the stylized represented old town. The unofficial capital of beer on first glance make it discoverable by constructions, like for example the Rococo Town Hall. The illustrative style captures the picturesque character of Kulmbach with cheerful colors and is the image that has become invitation to all who wish to know the beer week or meet.
In contrast to the traditional announcement poster was important to the charm of this unique event is reflected in the charm of the subject to us. Therefore the decision for this craft top notch running work”, stresses Andreas Esser. Creative competition: next year publicly when deciding to revive the poster tradition for the birthday, the Kulmbach brewery took the advertising agency Rahman & partner of Neudrossenfeld in the boat. Our creative engaged in an agent-urinternen competition partly with several designs. “The choice was the subject of our graphic designer Wieslaw Sanokowski, which for over fifteen years with Rahman & partner, illustrated and designed”, describes how, Jurgen Seiferth, Managing Director of the advertising agency. From the agent urinternen competition for the most beautiful subject a public will in the coming year. Soon after the 60th beer week ambitious creative giving precise conditions on the Web site for all visitors of the beer week there with the artist poster 2009 a particularly nice gift and collector’s item. The poster is available during the week of beer for 2.00 euro in the fan shop.
