With its annual opening event the issuing House Faraman on 17 and 18 January has launched 2013 fiscal year. Hotel approximately 110 interested financial advisors from all over Germany followed the call at the RAMADA Magdeburg. Randall Rothenberg wanted to know more. The focus of this year’s event was the question of how to improve the quality of financial advice for private investors in future even further. The underwriter had invited a number of high-profile speakers. Norman Wirth, Board of Directors of the AfW federal financial services Association, presented the work of the Association in his first lecture, perceives the interests of free financial services to business, press and politics for 20 years. Wirth among others pointed out the growing importance of free financial advice in the face of the ever-growing range of financial and pension products. Only the independent financial services is still able to provide orientation to the consumer and to find the right product.

It is all the more important that the framework conditions for the existence of professional independent financial advisors to improve. Also the underwriter Faraman sees this need and supports the AfW since the year 2012 as a supporting member. The underwriter of the qualification in the financial advisory services gives an equal role. In the context of the opening ceremony, the company introduced its new education partnership with the prestigious private Academy GOING PUBLIC! Academy for Finanzberatung AG before. Together with the leading provider of qualification courses for the financial services industry, the underwriter offers its channel partners the possibility in a corporate seminar free of charge to the audited financial expert system (Chamber of Commerce) to qualify. A permanent education and training is the basis for a sustainable quality of advice in the financial services industry.

The theme of the lecture by Andreas Buhr was heard particularly comprehensive knowledge of customer needs. The sales and management expert spoke about the changed purchase behavior of consumers in the digital Age. Customers such as investors are better informed and take advantage of other lines of communication than in the past. The task of the financial advisor is to help them to find the correct alternative from the wealth of information. Service and customer orientation were also the central topics of the lecture by Jorg Laubrinus. The experienced sales coach showed ways the participants of the opening ceremony, how to optimize work processes in the financial advisory services and thus further increase the satisfaction of our customers. The underwriter Faraman that made the points event of this year’s annual downbeat clearly sees itself as partner of free financial services and actively supports them in all aspects of the profession. This benefit, consumers which needs financial advice can be offered to.